What we collect.
We measure traffic anonymously from the first second — number of visits, which pages are read, what leads someone to book. This goes via Google Analytics in consent mode, without cookies and without identifiers that can be linked to you.
If you accept cookies, we turn on full tracking from Google Analytics and Meta. This gives us better data on how our ads perform and how people move through the site. If you decline, we continue with anonymous measurement — no pixel, no identifier.
If you book a meeting: name, email, and what you enter yourself, through Google Calendar Appointment Scheduling. This information is used to confirm and hold the meeting, nothing else.